2025 Wrap-Up: A Social-First Year for Another World Media

2025 has been a big year for Another World Media.

This year marked a deliberate shift in how we work. Not just creating videos for social platforms, but properly understanding how content lives, moves, and actually gets watched once it’s out in the world. That change shaped everything we did.

Another World Media is run by me, and with over 500,000 followers across my own platforms, it felt important to be transparent about that. Clients are not just hiring a production company. They are working with someone who is actively in the space, testing formats, learning in real time, and seeing first-hand what works and what doesn’t.

That social-first mindset naturally led to working with a wide mix of global brands and some of the UK’s biggest creators this year. But the focus never shifted to logos or name-dropping. The priority was always the work itself and making sure it performed where it was meant to.

Off the back of that shift, we onboarded 20 new clients in 2025 and delivered over 500 pieces of content across social, branded campaigns, and longer-form projects. Sometimes that meant fast turnaround and reactive work. Other times it meant slowing things down and being more considered. Every project had intent behind it.

None of this happens in isolation. I’m genuinely grateful to the brands, creators, and teams who trusted us this year, and to everyone behind the scenes who helped make it all happen. The aim has never been to be the loudest in the room, just to keep doing solid work with good people.

Looking ahead to 2026

2025 laid the groundwork. The focus going into 2026 is simple: keep refining the social-first approach, keep evolving with platforms as they change, and keep making work that feels purposeful rather than performative.

If this year proved anything, it’s that understanding the space matters just as much as knowing how to shoot in it.